Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
Material type:
TextPublication details: Boston : Pearson Education, c2011Edition: 7th Global edDescription: 648p : illISBN: 9780136118749 (pbk); 9780273756064 (pbk)Subject(s): Service industries -- Marketing | Customer services
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Authorised adaptation from the United States edition, entitled Services Marketing: People, Technology, Strategy, 7th edition, ISBN 978-013-61-0721 by Christopher Lovelock and Jochen Wirtz, published by Pearson Education, publishing as Prentice Hall, 2011.
Includes bibliographies.
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