Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. Christopher Lovelock, Jochen Wirtz. - 7th Global ed. - Boston : Pearson Education, c2011. - 648p : ill.
Authorised adaptation from the United States edition, entitled Services Marketing: People, Technology, Strategy, 7th edition, ISBN 978-013-61-0721 by Christopher Lovelock and Jochen Wirtz, published by Pearson Education, publishing as Prentice Hall, 2011.
Includes bibliographies.
9780136118749 (pbk) 9780273756064 (pbk)
Service industries--Marketing.
Customer services.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. Christopher Lovelock, Jochen Wirtz. - 7th Global ed. - Boston : Pearson Education, c2011. - 648p : ill.
Authorised adaptation from the United States edition, entitled Services Marketing: People, Technology, Strategy, 7th edition, ISBN 978-013-61-0721 by Christopher Lovelock and Jochen Wirtz, published by Pearson Education, publishing as Prentice Hall, 2011.
Includes bibliographies.
9780136118749 (pbk) 9780273756064 (pbk)
Service industries--Marketing.
Customer services.