Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
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TextSeries: McGraw-Hill/Irwin Series in MarketingPublication details: Boston, Mass. : McGraw-Hill, c2005Edition: 15th edDescription: 1v. [various pagings] : illISBN: 0072525231 (hbk)Subject(s): Marketing -- management
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| HF 5415.13 PER Applications in basic marketing : | HF 5415.13 PER Basic marketing : | HF 5415.13 PER Basic marketing : | HF 5415.13 PER Basic marketing : | HF 5415.13 PIE Market-led strategic change : | HF 5415.13 PIE Market-led strategic change : | HF 5415. 13 PRO Professional post-graduate diploma in marketing paper 9: analysis and evaluation / |
CD ROM.
Includes bibliography.
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