Normal view MARC view ISBD view

Basic marketing : (Record no. 4862)

000 -LEADER
fixed length control field	00740cam a22002294a 4500
001 - CONTROL NUMBER
control field	0000017691
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20151208151201.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	040331s2005 maum b a000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0072525231 (hbk)
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Perreault, William D.
9 (RLIN)	10271
245 10 - TITLE STATEMENT
Title	Basic marketing :
Remainder of title	a global-managerial approach /
Statement of responsibility, etc	William D. Perreault, Jr., E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement	15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Boston, Mass. :
Name of publisher, distributor, etc	McGraw-Hill,
Date of publication, distribution, etc	c2005.
300 ## - PHYSICAL DESCRIPTION
Extent	1v. [various pagings] :
Other physical details	ill.
490 0# - SERIES STATEMENT
Series statement	McGraw-Hill/Irwin Series in Marketing
500 ## - GENERAL NOTE
General note	CD ROM.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliography.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
General subdivision	management.
9 (RLIN)	9395
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	McCarthy, E. Jerome.
9 (RLIN)	10272
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Classification part	5415.13
Item part	PER
Call number prefix	HF
Source of classification or shelving scheme
Koha item type	Books

Holdings
Home library	Current library	Shelving location	Date acquired	Inventory number	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Date checked out
Main Library	Main Library	Open shelves collection	08/25/2015	D10,135/2011		HF 5415.13 PER	BK0025903	08/25/2015	c. 17	08/25/2015	Books
Main Library	Main Library	Open shelves collection	08/25/2015	D10,139/2011		HF 5415.13 PER	BK0026074	08/25/2015	c. 20	08/25/2015	Books
Main Library	Main Library	Open shelves collection	08/25/2015	D10,142/2011	1	HF 5415.13 PER	BK0026079	05/27/2019	c. 21	08/25/2015	Books	05/20/2019
Main Library	Main Library	Open shelves collection	08/25/2015	D10,048/2011		HF 5415.13 PER	BK0024965	08/25/2015		08/25/2015	Books
Main Library	Main Library	Open shelves collection	08/25/2015	D10,141/2011		HF 5415.13 PER	BK0025900	08/25/2015	c. 11	08/25/2015	Books
Main Library	Main Library	Open shelves collection	08/25/2015	D10,140/2011		HF 5415.13 PER	BK0026066	08/25/2015	c. 14	08/25/2015	Books