Perreault, William D.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - Boston, Mass. : McGraw-Hill, c2005. - 1v. [various pagings] : ill. - McGraw-Hill/Irwin Series in Marketing .
CD ROM.
Includes bibliography.
0072525231 (hbk)
Marketing--management.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - Boston, Mass. : McGraw-Hill, c2005. - 1v. [various pagings] : ill. - McGraw-Hill/Irwin Series in Marketing .
CD ROM.
Includes bibliography.
0072525231 (hbk)
Marketing--management.