Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William DContributor(s): McCarthy, E. JeromeMaterial type: TextTextSeries: McGraw-Hill/Irwin Series in MarketingPublication details: Boston, Mass. : McGraw-Hill, c2005Edition: 15th edDescription: 1v. [various pagings] : illISBN: 0072525231 (hbk)Subject(s): Marketing -- management
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CD ROM.

Includes bibliography.

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