Marketing planning for services / Malcom McDonald and Adrian Payne.
Material type:
TextPublication details: Oxford : Butterworth-Heinemann, 1996Description: 364p. : illISBN: 0750630221 (pbk)Subject(s): Service industries -- marketing | Service industries -- planning
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Main Library Open shelves collection | HD 9980.5 MCD (Browse shelf (Opens below)) | Available | BK0004058 |
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| HD 9980.5 LOV Services marketing : | HD 9980.5 LOV Services marketing : | HD 9980.5 LOV Services marketing : | HD 9980.5 MCD Marketing planning for services / | HD 9980.5 MUD Services marketing management / | HD 9980.5 MUD Services marketing management / | HD 9980.5 MUD Services marketing management / |
Published on behalf of the Chartered Institute of Marketing.
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