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Marketing planning for services / Malcom McDonald and Adrian Payne.

By: McDonald, Malcolm Contributor(s): Payne, Adrian Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann, 1996Description: 364p. : illISBN: 0750630221 (pbk)Subject(s): Service industries -- marketing | Service industries -- planning

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Main Library Open shelves collection	HD 9980.5 MCD (Browse shelf (Opens below))	Available		BK0004058

Published on behalf of the Chartered Institute of Marketing.

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