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McDonald, Malcolm.

Marketing planning for services / Malcom McDonald and Adrian Payne. Malcom McDonald and Adrian Payne. - Oxford : Butterworth-Heinemann, 1996. - 364p. : ill.

Published on behalf of the Chartered Institute of Marketing.

ISBN: 0750630221 (pbk)

Subjects--Topical Terms:
Service industries--marketing.
Service industries--planning.

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