Marketing planning for services / (Record no. 1735)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00734cam a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000009953 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151023214409.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151023b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750630221 (pbk) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0000003223 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm. |
| 9 (RLIN) | 10257 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing planning for services / |
| Statement of responsibility, etc | Malcom McDonald and Adrian Payne. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford : |
| Name of publisher, distributor, etc | Butterworth-Heinemann, |
| Date of publication, distribution, etc | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 364p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Published on behalf of the Chartered Institute of Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries |
| General subdivision | marketing. |
| 9 (RLIN) | 12428 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries |
| General subdivision | planning. |
| 9 (RLIN) | 12429 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Payne, Adrian. |
| 9 (RLIN) | 12430 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 071004 |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | 9980.5 |
| Item part | MCD |
| Call number prefix | HD |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Open shelves collection | 08/25/2015 | D2726/2004 | HD 9980.5 MCD | BK0004058 | 03/19/2018 | 08/25/2015 | Books |