From brand vision to brand evaluation : the strategic process of growing and strengthening brands.
Material type:
TextSeries: Professional and Trade SeriesPublication details: Oxford : Butterworth-Heinemann, 2006Edition: 2nd edDescription: 318p. : illISBN: 9780750667494 (pbk)Subject(s): Brand name products | Trademarks | Product management
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Main Library Open shelves collection | HD 69.B7 DEC (Browse shelf (Opens below)) | Available | BK0022761 |
Includes bibliographies.
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