From brand vision to brand evaluation : (Record no. 9626)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00755cam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000009968 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190507114046.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151130b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750667494 (pbk) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | De Chernatony, Leslie. |
| 9 (RLIN) | 24793 |
| 245 10 - TITLE STATEMENT | |
| Title | From brand vision to brand evaluation : |
| Remainder of title | the strategic process of growing and strengthening brands. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford : |
| Name of publisher, distributor, etc | Butterworth-Heinemann, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 318p. : |
| Other physical details | ill. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Professional and Trade Series |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| 9 (RLIN) | 24787 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Trademarks. |
| 9 (RLIN) | 24794 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management. |
| 9 (RLIN) | 24795 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 071004 |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | 69.B7 |
| Item part | DEC |
| Call number prefix | HD |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Open shelves collection | 08/25/2015 | 2011/530 | 1 | HD 69.B7 DEC | BK0022761 | 01/11/2017 | 12/08/2016 | 08/25/2015 | Books |