De Chernatony, Leslie.
From brand vision to brand evaluation : the strategic process of growing and strengthening brands. - 2nd ed. - Oxford : Butterworth-Heinemann, 2006. - 318p. : ill. - Professional and Trade Series .
Includes bibliographies.
9780750667494 (pbk)
Brand name products.
Trademarks.
Product management.
From brand vision to brand evaluation : the strategic process of growing and strengthening brands. - 2nd ed. - Oxford : Butterworth-Heinemann, 2006. - 318p. : ill. - Professional and Trade Series .
Includes bibliographies.
9780750667494 (pbk)
Brand name products.
Trademarks.
Product management.