Marketing strategy and competetive positioning / Graham J. Hooley; Nigel F. Piercy; Brigitte Nicoulaud.

By: Hooley, Graham JContributor(s): Piercy, Nigel F | Nicoulaud,BrigitteMaterial type: TextTextPublication details: Harlow, England : Prentice Hall/ Financial Times, 2008Edition: 4th edDescription: 614p. : illISBN: 9780273706977 (pbk)Subject(s): Target marketing | Marketing -- management
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Main Library
Open shelves collection 		HF 5415.127 HOO (Browse shelf (Opens below)) Available BK0021993
Books Books Main Library
Open shelves collection 		HF 5415.127 HOO (Browse shelf (Opens below)) c.3 Available BK0023504
Books Books Main Library
Open shelves collection 		HF 5415.127 HOO (Browse shelf (Opens below)) c. 2 Available BK0022544

Includes bibliography.

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