Marketing strategy and competetive positioning / (Record no. 13740)
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000 -LEADER | |
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fixed length control field | 00803cam a2200253 4500 |
001 - CONTROL NUMBER | |
control field | 0000016128 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20151103140528.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 110404| xxa b 000 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780273706977 (pbk) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | 0000003145 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hooley, Graham J. |
9 (RLIN) | 17402 |
245 10 - TITLE STATEMENT | |
Title | Marketing strategy and competetive positioning / |
Statement of responsibility, etc | Graham J. Hooley; Nigel F. Piercy; Brigitte Nicoulaud. |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Harlow, England : |
Name of publisher, distributor, etc | Prentice Hall/ Financial Times, |
Date of publication, distribution, etc | 2008. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 614p. : |
Other physical details | ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliography. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Target marketing. |
9 (RLIN) | 17403 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | management. |
9 (RLIN) | 9395 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Piercy, Nigel F. |
9 (RLIN) | 17404 |
700 0# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Nicoulaud,Brigitte. |
9 (RLIN) | 17405 |
908 ## - PUT COMMAND PARAMETER (RLIN) | |
Put command parameter | 110404 |
942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
Classification part | 5415.127 |
Item part | HOO |
Call number prefix | HF |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Main Library | Main Library | Open shelves collection | 08/25/2015 | 2011/929 | 3 | HF 5415.127 HOO | BK0023504 | 04/03/2018 | 03/12/2018 | c.3 | 08/25/2015 | Books | |||||
Main Library | Main Library | Open shelves collection | 08/25/2015 | 2011/205 | 4 | HF 5415.127 HOO | BK0021993 | 09/27/2016 | 09/22/2016 | 08/25/2015 | Books | ||||||
Main Library | Main Library | Open shelves collection | 08/25/2015 | 2011/527 | 5 | HF 5415.127 HOO | BK0022544 | 03/26/2019 | 03/22/2019 | c. 2 | 08/25/2015 | Books |