Marketing strategy and competetive positioning / (Record no. 13740)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00803cam a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000016128 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151103140528.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110404| xxa b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273706977 (pbk) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0000003145 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hooley, Graham J. |
| 9 (RLIN) | 17402 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy and competetive positioning / |
| Statement of responsibility, etc | Graham J. Hooley; Nigel F. Piercy; Brigitte Nicoulaud. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow, England : |
| Name of publisher, distributor, etc | Prentice Hall/ Financial Times, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 614p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliography. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Target marketing. |
| 9 (RLIN) | 17403 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | management. |
| 9 (RLIN) | 9395 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F. |
| 9 (RLIN) | 17404 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nicoulaud,Brigitte. |
| 9 (RLIN) | 17405 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 110404 |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | 5415.127 |
| Item part | HOO |
| Call number prefix | HF |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Open shelves collection | 08/25/2015 | 2011/929 | 3 | HF 5415.127 HOO | BK0023504 | 04/03/2018 | 03/12/2018 | c.3 | 08/25/2015 | Books | |||||
| Main Library | Main Library | Open shelves collection | 08/25/2015 | 2011/205 | 4 | HF 5415.127 HOO | BK0021993 | 09/27/2016 | 09/22/2016 | 08/25/2015 | Books | ||||||
| Main Library | Main Library | Open shelves collection | 08/25/2015 | 2011/527 | 5 | HF 5415.127 HOO | BK0022544 | 03/26/2019 | 03/22/2019 | c. 2 | 08/25/2015 | Books |