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Hooley, Graham J.

Marketing strategy and competetive positioning / Graham J. Hooley; Nigel F. Piercy; Brigitte Nicoulaud. Graham J. Hooley; Nigel F. Piercy; Brigitte Nicoulaud. - 4th ed. - Harlow, England : Prentice Hall/ Financial Times, 2008. - 614p. : ill.

Includes bibliography.

ISBN: 9780273706977 (pbk)

Subjects--Topical Terms:
Target marketing.
Marketing--management.

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