From brand vision to brand evaluation : the strategic process of growing and strengthening brands.
Material type:
TextSeries: Professional and Trade SeriesPublication details: Oxford : Butterworth-Heinemann, 2006Edition: 2nd edDescription: 318p. : illISBN: 9780750667494 (pbk)Subject(s): Brand name products | Trademarks | Product management
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Main Library Open shelves collection | HD 69.B7 DEC (Browse shelf (Opens below)) | Available | BK0022761 |
Browsing Main Library shelves, Shelving location: Open shelves collection Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HD 66 MIL Brilliant teams : | HD 66 TOO Tools for teams : | HD 66 WIL The essence of managing groups and teams / | HD 69.B7 DEC From brand vision to brand evaluation : | HD 69.B7 DEC From brand vision to brand evaluation : | HD 69.B7 DEC From brand vision to brand evaluation : | HD 69.B7 KEL Strategic brand management : |
Includes bibliographies.
There are no comments on this title.