Marketing plans : how to prepare them, how to use them. / Malcolm McDonald.
Material type: TextPublication details: Oxford : Butterworth-Heinemann, 1999Edition: 4th. edDescription: 578p. : illISBN: 0750641169 (pbk)Subject(s): Marketing -- Management | Marketing -- PlanningItem type | Current library | Call number | Status | Date due | Barcode |
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Books | Main Library Open shelves collection | HF 5415.13 MCD (Browse shelf (Opens below)) | Available | BK0018194 |
Published in association with the Chartered Institute of Marketing.
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