Marketing plans : how to prepare them, how to use them. / Malcolm McDonald.

By: McDonald, MalcolmMaterial type: TextTextPublication details: Oxford : Butterworth-Heinemann, 1999Edition: 4th. edDescription: 578p. : illISBN: 0750641169 (pbk)Subject(s): Marketing -- Management | Marketing -- Planning
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HF 5415.13 MCD (Browse shelf (Opens below)) Available BK0018194

Published in association with the Chartered Institute of Marketing.

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