McDonald, Malcolm.
Marketing plans : how to prepare them, how to use them. / Malcolm McDonald. Malcolm McDonald. - 4th. ed. - Oxford : Butterworth-Heinemann, 1999. - 578p. : ill.
Published in association with the Chartered Institute of Marketing.
0750641169 (pbk)
Marketing--Management.
Marketing--Planning.
Marketing plans : how to prepare them, how to use them. / Malcolm McDonald. Malcolm McDonald. - 4th. ed. - Oxford : Butterworth-Heinemann, 1999. - 578p. : ill.
Published in association with the Chartered Institute of Marketing.
0750641169 (pbk)
Marketing--Management.
Marketing--Planning.