Marketing plans : (Record no. 1679)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00720cam a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000009837 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151103145658.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151103b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750641169 (pbk) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0000003107 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm. |
| 9 (RLIN) | 10257 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing plans : |
| Remainder of title | how to prepare them, how to use them. / |
| Statement of responsibility, etc | Malcolm McDonald. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford : |
| Name of publisher, distributor, etc | Butterworth-Heinemann, |
| Date of publication, distribution, etc | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 578p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Published in association with the Chartered Institute of Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 9395 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Planning. |
| 9 (RLIN) | 10258 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 071004 |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | 5415.13 |
| Item part | MCD |
| Call number prefix | HF |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Open shelves collection | 08/25/2015 | D2781/2004 | HF 5415.13 MCD | BK0018194 | 08/25/2015 | 08/25/2015 | Books |