Marketing plans : (Record no. 1679)

000 -LEADER
fixed length control field 00720cam a2200229 4500
001 - CONTROL NUMBER
control field 0000009837
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151103145658.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151103b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750641169 (pbk)
035 ## - SYSTEM CONTROL NUMBER
System control number 0000003107
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
9 (RLIN) 10257
245 10 - TITLE STATEMENT
Title Marketing plans :
Remainder of title how to prepare them, how to use them. /
Statement of responsibility, etc Malcolm McDonald.
250 ## - EDITION STATEMENT
Edition statement 4th. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford :
Name of publisher, distributor, etc Butterworth-Heinemann,
Date of publication, distribution, etc 1999.
300 ## - PHYSICAL DESCRIPTION
Extent 578p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Published in association with the Chartered Institute of Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 9395
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Planning.
9 (RLIN) 10258
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 071004
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Classification part 5415.13
Item part MCD
Call number prefix HF
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Main Library Main Library Open shelves collection 08/25/2015 D2781/2004   HF 5415.13 MCD BK0018194 08/25/2015 08/25/2015 Books

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