Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Elis-Chadwick.
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TextPublication details: Harlow, England : Pearson, 2012Edition: 5th edDescription: 698 p : illISBN: 9780273746102 (pbk)Subject(s): Marketing -- Management | Electronic commerce -- Management | Consumer behavior | Strategic planning | Internet marketing
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Main Library Open shelves collection | HF 5415.13 CHA (Browse shelf (Opens below)) | Available | BK0034088 | ||
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| HF 5415.13 CAS Cases in marketing / | HF 5415.13 CHA Digital marketing : | HF 5415.13 CHA Digital marketing : | HF 5415.13 CHA Digital marketing : | HF 5415.13 CHH Marketing management : | HF 5415.13 CIM CIM coursebook : | HF 5415.13 GIL Strategic marketing planning. |
Includes bibliographies.
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