Digital marketing : (Record no. 16761)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00845nam a22002654a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000021332 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180406090656.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030327s2004 njum b a00| 0 eng| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273746102 (pbk) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaffeey, Dave. |
| 9 (RLIN) | 17577 |
| 245 10 - TITLE STATEMENT | |
| Title | Digital marketing : |
| Remainder of title | strategy, implementation and practice / |
| Statement of responsibility, etc | Dave Chaffey, Fiona Elis-Chadwick. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow, England : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 698 p : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 9395 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic commerce |
| General subdivision | Management. |
| 9 (RLIN) | 17578 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 9 (RLIN) | 9438 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 9 (RLIN) | 46 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 8271 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Elllis-Chadwick, Fiona. |
| 9 (RLIN) | 17579 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 141112 |
| 942 0# - ADDED ENTRY ELEMENTS (KOHA) | |
| Call number prefix | HF |
| Classification part | 5415.13 |
| Item part | CHA |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Open shelves collection | 08/25/2015 | 2014/2340 | 1 | HF 5415.13 CHA | BK0034080 | 02/19/2020 | 01/22/2020 | c.2 | 08/25/2015 | Books | |||||
| Main Library | Main Library | Open shelves collection | 08/25/2015 | 2014/2339 | 1 | HF 5415.13 CHA | BK0034146 | 10/03/2018 | 09/28/2018 | c.3 | 08/25/2015 | Books | |||||
| Main Library | Main Library | Open shelves collection | 08/25/2015 | 2014/2341 | 3 | HF 5415.13 CHA | BK0034088 | 12/04/2017 | 12/02/2017 | 08/25/2015 | Books |