Chaffeey, Dave.
Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Elis-Chadwick. Dave Chaffey, Fiona Elis-Chadwick. - 5th ed. - Harlow, England : Pearson, 2012. - 698 p : ill.
Includes bibliographies.
9780273746102 (pbk)
Marketing--Management.
Electronic commerce--Management.
Consumer behavior.
Strategic planning.
Internet marketing.
Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Elis-Chadwick. Dave Chaffey, Fiona Elis-Chadwick. - 5th ed. - Harlow, England : Pearson, 2012. - 698 p : ill.
Includes bibliographies.
9780273746102 (pbk)
Marketing--Management.
Electronic commerce--Management.
Consumer behavior.
Strategic planning.
Internet marketing.