Strategic marketing communications : theory and practice / Larry Percy.
Material type:
TextPublication details: Burlington, MA : Butterworth-Heinemann, c2008Description: 308p. : illISBN: 9780750679800 (pbk)Subject(s): Communication in marketing
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Main Library Open shelves collection | HF 5415.123 PER (Browse shelf (Opens below)) | Available | BK0025830 | ||
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Books
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Main Library Open shelves collection | HF 5415.123 PER (Browse shelf (Opens below)) | c. 2 | Available | BK0025800 |
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| HF 5415.123 MAR Marketing communications / | HF 5415.123 MAR Marketing communications / | HF 5415.123 PER Strategic marketing communications : | HF 5415.123 PER Strategic marketing communications : | HF 5415.123 SMI Marketing communications : | HF 5415.123 SMI Marketing communications : | HF 5415.125 LIN Data mining techniques : |
Includes bibliographies.
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