BUSE Library catalog › ISBD view

Normal view MARC view ISBD view

Percy, Larry.

Strategic marketing communications : theory and practice / Larry Percy. Larry Percy. - Burlington, MA : Butterworth-Heinemann, c2008. - 308p. : ill.

Includes bibliographies.

ISBN: 9780750679800 (pbk)

Subjects--Topical Terms:
Communication in marketing.

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)