Strategic marketing communications : (Record no. 14703)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00591cam a2200193 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000017860 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151103092040.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120213s2002 enkm b a000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750679800 (pbk) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry. |
| 9 (RLIN) | 17141 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing communications : |
| Remainder of title | theory and practice / |
| Statement of responsibility, etc | Larry Percy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Burlington, MA : |
| Name of publisher, distributor, etc | Butterworth-Heinemann, |
| Date of publication, distribution, etc | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 308p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 620 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 120213 |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | 5415.123 |
| Item part | PER |
| Call number prefix | HF |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Open shelves collection | 08/25/2015 | 2012/276 | 5 | HF 5415.123 PER | BK0025800 | 06/12/2017 | 06/08/2017 | c. 2 | 08/25/2015 | Books | |||||
| Main Library | Main Library | Open shelves collection | 08/25/2015 | 2012/275 | 5 | HF 5415.123 PER | BK0025830 | 04/17/2018 | 04/10/2018 | 08/25/2015 | Books |