Marketing strategy and competetive positioning / Graham J. Hooley; Nigel F. Piercy; Brigitte Nicoulaud.
Material type:
TextPublication details: Harlow, England : Prentice Hall/ Financial Times, 2008Edition: 4th edDescription: 614p. : illISBN: 9780273706977 (pbk)Subject(s): Target marketing | Marketing -- management
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Main Library Open shelves collection | HF 5415.127 HOO (Browse shelf (Opens below)) | Available | BK0021993 | ||
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Main Library Open shelves collection | HF 5415.127 HOO (Browse shelf (Opens below)) | c.3 | Available | BK0023504 | |
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Main Library Open shelves collection | HF 5415.127 HOO (Browse shelf (Opens below)) | c. 2 | Available | BK0022544 |
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| HF 5415.1265 SCO The new rules of marketing and PR : | HF 5415.1265 STR E-marketing / | HF 5415.127 HOO Marketing strategy and competetive positioning / | HF 5415.127 HOO Marketing strategy and competetive positioning / | HF 5415.127 HOO Marketing strategy and competetive positioning / | HF 5415.127 MAR Marketing. / | HF 5415.127 MOO Global marketing and advertising : |
Includes bibliography.
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