Strategic marketing : planning and control / Graeme Drummond, John Ensor.

By: Drummond, GraemeContributor(s): Ensor, JohnMaterial type: TextTextSeries: Marketing seriesPublication details: Oxford : Butterworth-Heinemann, 1999Description: 176p. : illISBN: 0750644826 (pbk)Subject(s): Marketing -- decision making
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Open shelves collection 		HF 5415.135 DRU (Browse shelf (Opens below)) Available BK0018486

Published in association with the Chartered Institute of Marketing.

Includes bibliographies.

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