Strategic marketing : (Record no. 10881)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00672cam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000011890 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150825155547.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750644826 (pbk) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0000005196 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Drummond, Graeme. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing : |
| Remainder of title | planning and control / |
| Statement of responsibility, etc | Graeme Drummond, John Ensor. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford : |
| Name of publisher, distributor, etc | Butterworth-Heinemann, |
| Date of publication, distribution, etc | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 176p. : |
| Other physical details | ill. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Marketing series : |
| 500 ## - GENERAL NOTE | |
| General note | Published in association with the Chartered Institute of Marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | decision making. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ensor, John. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 071004 |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | 5415.135 |
| Item part | DRU |
| Call number prefix | HF |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Open shelves collection | 08/25/2015 | D2820/2004 | 11 | HF 5415.135 DRU | BK0018486 | 06/20/2020 | 06/17/2020 | 08/25/2015 | Books |