Drummond, Graeme.
Strategic marketing : planning and control / Graeme Drummond, John Ensor. Graeme Drummond, John Ensor. - Oxford : Butterworth-Heinemann, 1999. - 176p. : ill. - Marketing series : .
Published in association with the Chartered Institute of Marketing.
Includes bibliographies.
0750644826 (pbk)
Marketing --decision making.
Strategic marketing : planning and control / Graeme Drummond, John Ensor. Graeme Drummond, John Ensor. - Oxford : Butterworth-Heinemann, 1999. - 176p. : ill. - Marketing series : .
Published in association with the Chartered Institute of Marketing.
Includes bibliographies.
0750644826 (pbk)
Marketing --decision making.