Marketing research essentials / Carl D. McDaniel, Jr., Roger Gates.
Material type:
TextPublication details: Cincinnati, Ohio : South-Western Publishing, 2001Edition: 3rd. edDescription: Iv. (various pagings). : illISBN: 0324028407 (pbk)Subject(s): Marketing research
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| HF 1359 HAN The international economy : | HF 1359 SAL International economics / | HF 5415 KUR Principles of marketing. / | HF 5415.2 McD Marketing research essentials / | HF 5437.A3 BEN Purchasing and supply chain management / | HF 5437.A3 UND Understanding the purchasing environment. | HF 5437 LYS Purchasing and supply chain management / |
Includes CD-ROM.
Includes bibliography.
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