McDaniel, Carl D.
Marketing research essentials / Carl D. McDaniel, Jr., Roger Gates. Carl D. McDaniel, Jr., Roger Gates. - 3rd. ed. - Cincinnati, Ohio : South-Western Publishing, 2001. - Iv. (various pagings). : ill.
Includes CD-ROM.
Includes bibliography.
0324028407 (pbk)
Marketing research.
Marketing research essentials / Carl D. McDaniel, Jr., Roger Gates. Carl D. McDaniel, Jr., Roger Gates. - 3rd. ed. - Cincinnati, Ohio : South-Western Publishing, 2001. - Iv. (various pagings). : ill.
Includes CD-ROM.
Includes bibliography.
0324028407 (pbk)
Marketing research.