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Marketing research essentials / Carl D. McDaniel, Jr., Roger Gates. by McDaniel, Carl D | Gates, Roger. Edition: 3rd. ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Cincinnati, Ohio : South-Western Publishing, 2001Availability: Items available for loan: Main LibraryCall number: HF 5415.2 McD (4). Items available for reference: Main Library Not For LoanCall number: HF 5415.2 McD (1).
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MKTG2 / Charles W. Lamb, Joseph F. Hair and Carl McDaniel. by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason, OH : South-Western, 2008Availability: Items available for loan: Main LibraryCall number: HF 5410 LAM (5).
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