Workers Go Shopping in Argentina : The Rise of Popular Consumer Culture.

By: Milanesio, NataliaMaterial type: TextTextPublisher: Albuquerque : University of New Mexico Press, 2013Copyright date: ©2013Description: 1 online resource (242 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9780826352439Subject(s): Argentina -- Economic conditions -- 20th century | Consumers -- Argentina -- History -- 20th century | Consumption (Economics) -- Argentina | Working class -- Argentina -- HistoryGenre/Form: Electronic books.Additional physical formats: Print version:: Workers Go Shopping in Argentina : The Rise of Popular Consumer CultureDDC classification: 306.30982 LOC classification: HC180.C6 -- M55 2013ebOnline resources: Click to View
Contents:
Cover -- Half title -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Chapter 1 Industry, Wages, and the State: The Rise of Popular Consumer Culture -- Chapter 2 Surveys and Campaigns: Discovering and Reaching the Worker-Consumer -- Chapter 3 Commercial Culture Becomes Popular: Advertising and the Challenges of a Changing Market -- Chapter 4 "How Can a Garbage Collector Be on the Same Level as We Are?": Upper- and Middle-Class Anxieties over Working-Class Consumers -- Chapter 5 Love in the Time of Mass Consumption -- Chapter 6 Tales of Consumers: Memory and Working-Class Material Culture -- Epilogue Consumer Culture Today -- Notes -- Selected Bibliography -- Index.
Summary: Combining theories from the anthropology of consumption, cultural studies, and gender studies with the methodologies of social, cultural, and oral histories, Milanesio shows the exceptional cultural and social visibility of low-income consumers in postwar Argentina along with their unprecedented economic and political influence.
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Cover -- Half title -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Chapter 1 Industry, Wages, and the State: The Rise of Popular Consumer Culture -- Chapter 2 Surveys and Campaigns: Discovering and Reaching the Worker-Consumer -- Chapter 3 Commercial Culture Becomes Popular: Advertising and the Challenges of a Changing Market -- Chapter 4 "How Can a Garbage Collector Be on the Same Level as We Are?": Upper- and Middle-Class Anxieties over Working-Class Consumers -- Chapter 5 Love in the Time of Mass Consumption -- Chapter 6 Tales of Consumers: Memory and Working-Class Material Culture -- Epilogue Consumer Culture Today -- Notes -- Selected Bibliography -- Index.

Combining theories from the anthropology of consumption, cultural studies, and gender studies with the methodologies of social, cultural, and oral histories, Milanesio shows the exceptional cultural and social visibility of low-income consumers in postwar Argentina along with their unprecedented economic and political influence.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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