Milanesio, Natalia.
Workers Go Shopping in Argentina : The Rise of Popular Consumer Culture. - 1 online resource (242 pages)
Cover -- Half title -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Chapter 1 Industry, Wages, and the State: The Rise of Popular Consumer Culture -- Chapter 2 Surveys and Campaigns: Discovering and Reaching the Worker-Consumer -- Chapter 3 Commercial Culture Becomes Popular: Advertising and the Challenges of a Changing Market -- Chapter 4 "How Can a Garbage Collector Be on the Same Level as We Are?": Upper- and Middle-Class Anxieties over Working-Class Consumers -- Chapter 5 Love in the Time of Mass Consumption -- Chapter 6 Tales of Consumers: Memory and Working-Class Material Culture -- Epilogue Consumer Culture Today -- Notes -- Selected Bibliography -- Index.
Combining theories from the anthropology of consumption, cultural studies, and gender studies with the methodologies of social, cultural, and oral histories, Milanesio shows the exceptional cultural and social visibility of low-income consumers in postwar Argentina along with their unprecedented economic and political influence.
9780826352439
Argentina -- Economic conditions -- 20th century.
Consumers -- Argentina -- History -- 20th century.
Consumption (Economics) -- Argentina.
Working class -- Argentina -- History.
Electronic books.
HC180.C6 -- M55 2013eb
306.30982
Workers Go Shopping in Argentina : The Rise of Popular Consumer Culture. - 1 online resource (242 pages)
Cover -- Half title -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Chapter 1 Industry, Wages, and the State: The Rise of Popular Consumer Culture -- Chapter 2 Surveys and Campaigns: Discovering and Reaching the Worker-Consumer -- Chapter 3 Commercial Culture Becomes Popular: Advertising and the Challenges of a Changing Market -- Chapter 4 "How Can a Garbage Collector Be on the Same Level as We Are?": Upper- and Middle-Class Anxieties over Working-Class Consumers -- Chapter 5 Love in the Time of Mass Consumption -- Chapter 6 Tales of Consumers: Memory and Working-Class Material Culture -- Epilogue Consumer Culture Today -- Notes -- Selected Bibliography -- Index.
Combining theories from the anthropology of consumption, cultural studies, and gender studies with the methodologies of social, cultural, and oral histories, Milanesio shows the exceptional cultural and social visibility of low-income consumers in postwar Argentina along with their unprecedented economic and political influence.
9780826352439
Argentina -- Economic conditions -- 20th century.
Consumers -- Argentina -- History -- 20th century.
Consumption (Economics) -- Argentina.
Working class -- Argentina -- History.
Electronic books.
HC180.C6 -- M55 2013eb
306.30982