Cover -- Title -- Copyright -- Contents -- Acknowledgments -- Introduction -- Chapter 1 Origins and History of Starbucks -- Chapter 2 The Founders and Early Management Team -- Chapter 3 Strategies and Innovations: The Coffee Culture -- Chapter 4 Guiding Principles and Coffee Social Responsibility -- Chapter 5 How Starbucks Moved Ahead of the Competition -- Chapter 6 Financial Results and Starbucks Leadership -- Chapter 7 Controversy and Coffee Competition -- Chapter 8 Transition and Future Prospects -- Appendix A: Starbucks through the Decades: A Timeline to Success -- Appendix B: The Futures of Coffee -- Appendix C: Glossary of Coffee Terms -- Appendix D: Starbucks Stars, Cool Coffee Web Sites, and Wonderful Webcasts/Podcasts -- Acronyms -- Bibliography -- Personal Interviews -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y.

Starbucks tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest franchises of any kind, with over 10 billion in sales in 2008. Starbucks offers readers the opportunity to get to know this extraordinary corporation's leaders, employees, guiding principles, corporate innovations, competitive strategies, setbacks, and future prospects. Along the way, it explores a number of fascinating issues, including the company's pivotal decision to use Arabica beans instead of mass-produced coffee and its efforts to support sustainable coffee farming worldwide. The book also looks at how Starbucks is coping with the global economic downturn, detailing its recent initiatives to reduce costs, offer healthier food, and re-embrace its coffee-centered, customer-based roots.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.