Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston, MA : McGraw-Hill/Irwin, 2004Edition: 6th edDescription: 1v. (various pagings). : illISBN: 0072536764 (alk. paper); 0071214380 (international alk. paper)Subject(s): Advertising | Sales promotion | Communication in marketing
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Main Library Open shelves collection | HF 5823 BEL (Browse shelf (Opens below)) | Available | BK0016278 | ||
|
Books
|
Main Library Open shelves collection | HF 5823 BEL (Browse shelf (Opens below)) | c. 2 | Available | BK0016158 | |
|
Books
|
Main Library Open shelves collection | HF 5823 BEL (Browse shelf (Opens below)) | c. 3 | Available | BK0016116 | |
|
Books
|
Main Library Open shelves collection | HF 5823 BEL (Browse shelf (Opens below)) | c. 4 | Available | BK0017247 | |
|
Books
|
Main Library Open shelves collection | HF 5823 BEL (Browse shelf (Opens below)) | c. 5 | Available | BK0017323 |
Includes bibliographies.
There are no comments on this title.