Advertising and promotion : (Record no. 12956)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00908cam a22002652 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000015011 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190809091231.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091102s xxa b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072536764 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071214380 (international alk. paper) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 9 (RLIN) | 26417 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc | George E. Belch & Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, MA : |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1v. (various pagings). : |
| Other physical details | ill. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) | 18330 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 622 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 9 (RLIN) | 17113 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 620 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 26418 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 091102 |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | 5823 |
| Item part | BEL |
| Call number prefix | HF |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Open shelves collection | 08/25/2015 | D6316/2009 | HF 5823 BEL | BK0016278 | 08/25/2015 | 08/25/2015 | Books | |||||||
| Main Library | Main Library | Open shelves collection | 08/25/2015 | D6320/2009 | HF 5823 BEL | BK0016158 | 08/25/2015 | 08/25/2015 | Books | c. 2 | ||||||
| Main Library | Main Library | Open shelves collection | 08/25/2015 | D6319/2009 | HF 5823 BEL | BK0016116 | 08/25/2015 | 08/25/2015 | Books | c. 3 | ||||||
| Main Library | Main Library | Open shelves collection | 08/25/2015 | D6318/2009 | HF 5823 BEL | BK0017247 | 08/25/2015 | 08/25/2015 | Books | c. 4 | ||||||
| Main Library | Main Library | Open shelves collection | 08/25/2015 | D6317/2009 | HF 5823 BEL | BK0017323 | 08/25/2015 | 08/25/2015 | Books | c. 5 |