Your search returned 2 results.

1.
Marketing planning for services / Malcom McDonald and Adrian Payne.

by McDonald, Malcolm | Payne, Adrian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1996Availability: Items available for loan: Main LibraryCall number: HD 9980.5 MCD (1).

2.
Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.

by Payne, Adrian | Frow, Pennie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge : C.U.P., 2013Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Main LibraryCall number: HF 5415.5 PAY (1). Checked out (1).

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