Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard, Roger Pride.

Contributor(s): Morgan, Nigel | Pritchard, Annette | Pride, RogerMaterial type: TextTextPublication details: Amsterdam : Butterworth-Heinemann, c2010Edition: Rev. 2nd edDescription: 314p. : illISBN: 9781856178204 (pbk) :Subject(s): Advertising -- Tourism | Tourism -- Marketing
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Open shelves collection 		G 155.A1 DES (Browse shelf (Opens below)) Available BK0022317

Previous ed.: Oxford: Elsevier Butterworth Heinemann, 2004.

Includes bibliography.

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