Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard, Roger Pride.
[edited by] Nigel Morgan and Annette Pritchard, Roger Pride.
- Rev. 2nd ed.
- Amsterdam : Butterworth-Heinemann, c2010.
- 314p. : ill.
Previous ed.: Oxford: Elsevier Butterworth Heinemann, 2004.
Includes bibliography.
9781856178204 (pbk) :
Advertising--Tourism.
Tourism--Marketing.
Previous ed.: Oxford: Elsevier Butterworth Heinemann, 2004.
Includes bibliography.
9781856178204 (pbk) :
Advertising--Tourism.
Tourism--Marketing.