The Book of Business Awesome/The Book of Business Unawesome.

By: Stratten, ScottContributor(s): Kramer, AlisonMaterial type: TextTextPublisher: Somerset : John Wiley & Sons, Incorporated, 2012Copyright date: ©2012Edition: 1st edDescription: 1 online resource (274 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781118315453Subject(s): Customer relations | Management | Relationship marketingGenre/Form: Electronic books.Additional physical formats: Print version:: The Book of Business Awesome/The Book of Business UnawesomeDDC classification: 658.8/12 LOC classification: HF5415.55 -- .S757 2012ebOnline resources: Click to View
Contents:
Intro -- The Book of Business Awesome -- Title Page -- Copyright -- Contents -- Awesome Acknowledgments -- Chapter 1 How One Man Changed a Billion-Dollar Brand -- Chapter 2 Marketing Is a Verb -- Chapter 3 Companies Aren't Awesome -- People Are -- Chapter 4 Remarry Your Current Customers -- Chapter 5 The Sun Rises Online -- Chapter 6 Sporting Event Awesome -- Chapter 7 I Think Geeks Rule -- Chapter 8 DKNY 4 U 2 -- Chapter 9 PR Stands for People React -- Chapter 10 The Red Cross Is Getting Slizzerd -- Chapter 11 Grand Rapids Serves Up Some Humble Pie -- Chapter 12 The One Thing More Delicious Than Ice Cream -- Chapter 13 How to Apologize to a Woman -- Chapter 14 How to Ship Out Your Reputation, and Then Return It -- Chapter 15 You Can't Ignore What You Hate -- Chapter 16 The Only Good Use for QR Codes -- Chapter 17 Benefit of the Brand Doubt -- Chapter 18 How to Spice Up an Old Brand -- Chapter 19 How Manya Made Vegas Awesome -- Chapter 20 Fractional Reaction -- Chapter 21 Third Circle -- Chapter 22 Reflecting on Awesome -- Chapter 23 Part Man, Part Machine, All Crowdfunded -- Chapter 24 The Social Media ROI Conversation -- Chapter 25 Before Social ROI -- Chapter 26 Connect Outside Your Field of Vision -- Chapter 27 Peripheral Referrals -- Chapter 28 7 Dollars and an iROI, Lessons in Social Return on Investment -- Chapter 29 30 Tips for Speakers -- Chapter 30 Rocking a Panel -- Chapter 31 Shedding Some Social Pounds -- Chapter 32 You Don't Need the Man If You Are the Man: Why I Love Louis CK -- Chapter 33 The Hall of Fame -- Chapter 34 Mr. Happy Crack -- Chapter 35 Pimp My Lift -- Chapter 36 Nightmares -- Chapter 37 An Awesome Sweatband -- Chapter 38 Moncton Snowblower -- Chapter 39 Calgary Philharmonic -- Chapter 40 A Unicorn Fighting a Bear -- Chapter 41 Awesome End -- The Book of Business UnAwesome -- Title Page -- Contents.
UnAwesome Acknowledgments -- Chapter 1 Usually High Call Volume -- Chapter 2 Marketing Is a Verb -- Chapter 3 Customers Don't See Silos -- Chapter 4 How to Flip Off Your Customers -- Chapter 5 Bright Shiny Objects -- Chapter 6 QR Codes -- Chapter 7 Groupon, Social Commerce Psychology, and Too Many Cupcakes -- Chapter 8 What Is the ROI of a Pin? -- Chapter 9 Skippy the Social Scaler -- Chapter 10 Mobile Madness -- Chapter 11 Data Is Dangerous -- Chapter 12 Toyota Punk'd -- Chapter 13 Kids Don't Play in Crappy Playgrounds -- Chapter 14 The UnSilent Minority -- Chapter 15 Respect the Inbox -- Chapter 16 Lies Internet Marketers Tell -- Chapter 17 Warm Spam -- Chapter 18 Social Is Human -- Chapter 19 Human Is Social -- Chapter 20 Lehigh Valley -- Chapter 21 Outrage Is Contagious -- Chapter 22 Check Your Facts -- Chapter 23 Manning the Wall -- Chapter 24 Franklin Goose -- Chapter 25 Boners BBQ -- Chapter 26 Cooks Source -- Chapter 27 Social Extortion -- Chapter 28 ConAgra -- Chapter 29 800 Million Not Listening -- Chapter 30 5 Percent of Companies Are Awesome -- Chapter 31 Win a Chance to Ruin Your Brand -- Chapter 32 How We're Killing Facebook -- Chapter 33 Hall of Shame -- Chapter 34 Kenneth Cole -- Chapter 35 Newt Gingrich -- Chapter 36 Airline UnAwesome -- Chapter 37 Political UnAwesome -- Chapter 38 Chrysler -- Chapter 39 Dilbert -- Chapter 40 The UnAwesome End.
Summary: UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include the power of peripheral referrals and how to create content for your "third circle" Explains how to re-recruiting your employees and re-court your customers Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.
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Intro -- The Book of Business Awesome -- Title Page -- Copyright -- Contents -- Awesome Acknowledgments -- Chapter 1 How One Man Changed a Billion-Dollar Brand -- Chapter 2 Marketing Is a Verb -- Chapter 3 Companies Aren't Awesome -- People Are -- Chapter 4 Remarry Your Current Customers -- Chapter 5 The Sun Rises Online -- Chapter 6 Sporting Event Awesome -- Chapter 7 I Think Geeks Rule -- Chapter 8 DKNY 4 U 2 -- Chapter 9 PR Stands for People React -- Chapter 10 The Red Cross Is Getting Slizzerd -- Chapter 11 Grand Rapids Serves Up Some Humble Pie -- Chapter 12 The One Thing More Delicious Than Ice Cream -- Chapter 13 How to Apologize to a Woman -- Chapter 14 How to Ship Out Your Reputation, and Then Return It -- Chapter 15 You Can't Ignore What You Hate -- Chapter 16 The Only Good Use for QR Codes -- Chapter 17 Benefit of the Brand Doubt -- Chapter 18 How to Spice Up an Old Brand -- Chapter 19 How Manya Made Vegas Awesome -- Chapter 20 Fractional Reaction -- Chapter 21 Third Circle -- Chapter 22 Reflecting on Awesome -- Chapter 23 Part Man, Part Machine, All Crowdfunded -- Chapter 24 The Social Media ROI Conversation -- Chapter 25 Before Social ROI -- Chapter 26 Connect Outside Your Field of Vision -- Chapter 27 Peripheral Referrals -- Chapter 28 7 Dollars and an iROI, Lessons in Social Return on Investment -- Chapter 29 30 Tips for Speakers -- Chapter 30 Rocking a Panel -- Chapter 31 Shedding Some Social Pounds -- Chapter 32 You Don't Need the Man If You Are the Man: Why I Love Louis CK -- Chapter 33 The Hall of Fame -- Chapter 34 Mr. Happy Crack -- Chapter 35 Pimp My Lift -- Chapter 36 Nightmares -- Chapter 37 An Awesome Sweatband -- Chapter 38 Moncton Snowblower -- Chapter 39 Calgary Philharmonic -- Chapter 40 A Unicorn Fighting a Bear -- Chapter 41 Awesome End -- The Book of Business UnAwesome -- Title Page -- Contents.

UnAwesome Acknowledgments -- Chapter 1 Usually High Call Volume -- Chapter 2 Marketing Is a Verb -- Chapter 3 Customers Don't See Silos -- Chapter 4 How to Flip Off Your Customers -- Chapter 5 Bright Shiny Objects -- Chapter 6 QR Codes -- Chapter 7 Groupon, Social Commerce Psychology, and Too Many Cupcakes -- Chapter 8 What Is the ROI of a Pin? -- Chapter 9 Skippy the Social Scaler -- Chapter 10 Mobile Madness -- Chapter 11 Data Is Dangerous -- Chapter 12 Toyota Punk'd -- Chapter 13 Kids Don't Play in Crappy Playgrounds -- Chapter 14 The UnSilent Minority -- Chapter 15 Respect the Inbox -- Chapter 16 Lies Internet Marketers Tell -- Chapter 17 Warm Spam -- Chapter 18 Social Is Human -- Chapter 19 Human Is Social -- Chapter 20 Lehigh Valley -- Chapter 21 Outrage Is Contagious -- Chapter 22 Check Your Facts -- Chapter 23 Manning the Wall -- Chapter 24 Franklin Goose -- Chapter 25 Boners BBQ -- Chapter 26 Cooks Source -- Chapter 27 Social Extortion -- Chapter 28 ConAgra -- Chapter 29 800 Million Not Listening -- Chapter 30 5 Percent of Companies Are Awesome -- Chapter 31 Win a Chance to Ruin Your Brand -- Chapter 32 How We're Killing Facebook -- Chapter 33 Hall of Shame -- Chapter 34 Kenneth Cole -- Chapter 35 Newt Gingrich -- Chapter 36 Airline UnAwesome -- Chapter 37 Political UnAwesome -- Chapter 38 Chrysler -- Chapter 39 Dilbert -- Chapter 40 The UnAwesome End.

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include the power of peripheral referrals and how to create content for your "third circle" Explains how to re-recruiting your employees and re-court your customers Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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