Money Games : Profiting from the Convergence of Sports and Entertainment.

By: Carter, David MMaterial type: TextTextPublisher: Redwood City : Stanford University Press, 2010Copyright date: ©2010Description: 1 online resource (306 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9780804776790Subject(s): Sports -- Economic aspects -- United States | Sports -- Economic aspects | Sports -- Social aspects -- United States | Sports -- Social aspectsGenre/Form: Electronic books.Additional physical formats: Print version:: Money Games : Profiting from the Convergence of Sports and EntertainmentDDC classification: 306.483 LOC classification: GV716Online resources: Click to View
Contents:
Intro -- Contents -- Acknowledgments -- Introduction -- Part I: At-Home Convergence -- 1. Television Content -- 2. Video Gaming -- 3. Athlete Branding -- Part II: Away-from-Home Convergence -- 4. The Internet -- 5. Mobile Technology -- 6. Gambling -- Part III: At-Venue Convergence -- 7. Sports-Anchored Development -- 8. Venue Technology -- 9. Corporate Marketing -- Notes -- Index.
Summary: Money Games not only details how stakeholders have profited as sports have merged with other forms of entertainment, but also identifies issues and considerations for those who hope to monetize sports in the future.
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Intro -- Contents -- Acknowledgments -- Introduction -- Part I: At-Home Convergence -- 1. Television Content -- 2. Video Gaming -- 3. Athlete Branding -- Part II: Away-from-Home Convergence -- 4. The Internet -- 5. Mobile Technology -- 6. Gambling -- Part III: At-Venue Convergence -- 7. Sports-Anchored Development -- 8. Venue Technology -- 9. Corporate Marketing -- Notes -- Index.

Money Games not only details how stakeholders have profited as sports have merged with other forms of entertainment, but also identifies issues and considerations for those who hope to monetize sports in the future.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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