Carter, David M.
Money Games : Profiting from the Convergence of Sports and Entertainment. - 1 online resource (306 pages)
Intro -- Contents -- Acknowledgments -- Introduction -- Part I: At-Home Convergence -- 1. Television Content -- 2. Video Gaming -- 3. Athlete Branding -- Part II: Away-from-Home Convergence -- 4. The Internet -- 5. Mobile Technology -- 6. Gambling -- Part III: At-Venue Convergence -- 7. Sports-Anchored Development -- 8. Venue Technology -- 9. Corporate Marketing -- Notes -- Index.
Money Games not only details how stakeholders have profited as sports have merged with other forms of entertainment, but also identifies issues and considerations for those who hope to monetize sports in the future.
9780804776790
Sports -- Economic aspects -- United States.
Sports -- Economic aspects.
Sports -- Social aspects -- United States.
Sports -- Social aspects.
Electronic books.
GV716
306.483
Money Games : Profiting from the Convergence of Sports and Entertainment. - 1 online resource (306 pages)
Intro -- Contents -- Acknowledgments -- Introduction -- Part I: At-Home Convergence -- 1. Television Content -- 2. Video Gaming -- 3. Athlete Branding -- Part II: Away-from-Home Convergence -- 4. The Internet -- 5. Mobile Technology -- 6. Gambling -- Part III: At-Venue Convergence -- 7. Sports-Anchored Development -- 8. Venue Technology -- 9. Corporate Marketing -- Notes -- Index.
Money Games not only details how stakeholders have profited as sports have merged with other forms of entertainment, but also identifies issues and considerations for those who hope to monetize sports in the future.
9780804776790
Sports -- Economic aspects -- United States.
Sports -- Economic aspects.
Sports -- Social aspects -- United States.
Sports -- Social aspects.
Electronic books.
GV716
306.483