Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy.

By: Perreault, William DContributor(s): McCarthy, E. JeromeMaterial type: TextTextPublication details: New York, NY : McGraw-Hill/Irwin, c2005Edition: 2005-2006 edDescription: 214 p. : illISBN: 0072864710 : (pbk)Subject(s): Marketing -- Management
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HF 5415.13 PER (Browse shelf (Opens below)) c.13 Available BK0025131
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HF 5415.13 PER (Browse shelf (Opens below)) c.18 Available BK0025037
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