Perreault, William D.
Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy. William D. Perrault and E. Jerome McCarthy. - 2005-2006 ed. - New York, NY : McGraw-Hill/Irwin, c2005. - 214 p. : ill.
0072864710 : (pbk)
Marketing--Management.
Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy. William D. Perrault and E. Jerome McCarthy. - 2005-2006 ed. - New York, NY : McGraw-Hill/Irwin, c2005. - 214 p. : ill.
0072864710 : (pbk)
Marketing--Management.