Principles and practice of marketing David Jobber and Fiona Ellis-Chawick

By: Jobber, DavidContributor(s): Ellis-Chadwick, FionaMaterial type: TextTextSeries: The Ultimate Learning ResourceLondon; Boston; Burr Ridge, IL; Dubuque, IA; Madison, WI; New York; San Francisco; St Louis; Bangkok; Bogota: McGraw-Hill, [Date of publication not identified] c2013Edition: Seventh EditionDescription: 885 pages: illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780077140007 (paperback)Subject(s): Marketing
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