Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby.
Material type:
TextSeries: Advanced Marketing SeriesPublication details: Los Angeles : Sage, 2010Description: 202 p. : illISBN: 9781412931229 (pbk)Subject(s): Relationship marketing | Marketing -- Management
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| HF 5415.5 TSI Data mining techniques in CRM : | HF 5415.5 WAL Winning at service : | HF 5415.55 BAR Relationship marketing : | HF 5415.55 BAR Relationship marketing : | HF 5415.55 BAR Relationship marketing : | HF 5415.55 BAR Relationship marketing : | HF 5415.55 BAR Relationship marketing : |
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