Baron, Steve.
Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. Steve Baron, Tony Conway, Gary Warnaby. - Los Angeles : Sage, 2010. - 202 p. : ill. - Advanced Marketing Series .
Includes bibliographies.
9781412931229 (pbk)
Relationship marketing.
Marketing--Management.
Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. Steve Baron, Tony Conway, Gary Warnaby. - Los Angeles : Sage, 2010. - 202 p. : ill. - Advanced Marketing Series .
Includes bibliographies.
9781412931229 (pbk)
Relationship marketing.
Marketing--Management.