Principles of marketing / Philip Kotler, Gary Armstrong. Global Edition.

By: Kotler, PhilipContributor(s): Armstrong, GaryMaterial type: TextTextPublication details: Boston : Pearson, c2012Edition: 14th edDescription: 637p : ill ; cmISBN: 9780273752431 (pbk); 027375243X (pbk)Subject(s): Marketing
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Books Books Main Library
HF 5415 KOT (Browse shelf (Opens below)) Available BK0028980

Includes bibliography.

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